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What is Letz BIG Culture?

For generations, both family and school have taught us to be generous: to donate or work as volunteers for people in need.  


Time, manpower and money are obvious means for such generosity, but have we ignored one of the key attributes mankind is always proud of?  Our Brain Power.  


Letz BIG truly believes in the potential of human collective wisdom, simply because of our in-born talent to have unbounded imaginations and diversity of thoughts.


So why can’t we be generous in contributing our thoughts and creativities to make our world better?  Together we could shorten the time to identify and solve common problems, inject our imaginations to inspire the next innovation, or help discover overlooked social needs that are not fulfilled now.


This is indeed the new positive culture and way of living Letz BIG wants to promote: Be Idea Generous – B.I.G.


A new improvement or innovation you experience tomorrow could due to another person’s contribution months ago somewhere in the world.  The motivation to share is no longer around oneself: Rather than saying “If my feedbacks will not benefit me after a week why should I do it?”, instead we should now have faith that if collectively we all B.I.G. then we will all benefit regardless of when and where.


We hope everyone of us could start living in this BIG culture!

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